Senior Product Manager - Digital
Kforce Inc.

Job Info

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RESPONSIBILITIES:

Kforce has a client in San Antonio, TX seeking a Senior Digital Product Manager. Product Strategy & Vision:

• Define and communicate a clear product vision and strategy aligned with the company's goals and customer needs
• Conduct market research, competitor analysis, and customer feedback sessions to identify new opportunities and areas for improvement
• Build and prioritize product roadmaps that balance short-term deliverables with long-term objectives

End-to-End Product Management:

• Oversee the entire product lifecycle, from ideation and development to launch and ongoing optimization
• Translate business objectives and user needs into detailed product requirements, user stories, and acceptance criteria
• Monitor product performance through analytics, user feedback, and key performance indicators (KPIs) to inform continuous improvement efforts

Cross-Functional Collaboration:

• Partner closely with engineering, design, marketing, and other stakeholders to ensure alignment and timely delivery of products
• Facilitate communication and decision-making across departments, keeping teams informed and driving alignment around product goals
• Serve as a product champion, presenting updates and insights to executive leadership and gathering input to refine product strategy

Customer-Centric Focus:

• Champion a customer-first approach by conducting user research, gathering customer feedback, and ensuring insights are integrated into product development
• Implement customer journey mapping and personas to better understand and anticipate user needs, pain points, and preferences

Data-Driven Decision Making:

• Leverage data analytics to track product performance, define success metrics, and guide decision-making
• Conduct A/B testing and other experiments to validate ideas, improve features, and optimize user experience

REQUIREMENTS:

• Bachelor's degree in Business, Computer Science, Marketing, or a related field (MBA or advanced degree preferred)
• 5+ years of experience in product management, with a strong track record in digital product development and management
• Demonstrated success in launching and scaling digital products, supported by case studies or project examples
• Strategic Thinking: Strong ability to define and drive strategic product vision and translate it into actionable plans
• Data Analytics: Proficiency in data analytics tools (e.g., Google Analytics, Tableau) and a data-driven approach to decision-making
• Communication: Excellent verbal and written communication skills, with experience presenting to executive stakeholders
• Project Management: Proficient in Agile methodologies and project management tools (e.g., JIRA, Asana, Trello)
• Customer-Centric Mindset: Deep understanding of user-centered design principles, customer journey mapping, and usability best practices

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