Product Marketing Manager, Prescription Optical
Meta

Job Info

We're looking for an experienced Consumer Product Marketing Manager, specializing in prescription optical products and direct-to-consumer sales, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts and prescription smart glasses distribution strategy, and working cross functionally with partners throughout the company. A successful candidate will have in-depth experience in the prescription optical industry, optical retail - both ecommerce and brick & mortar, prescription regulatory and compliance considerations, analytics, consumer insights, and product commercialization in DTC contexts.

Product Marketing Manager, Prescription Optical Responsibilities:

• Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption
• Create go-to-market (GTM) strategy to drive product adoption and engagement.
• Work with Channel Strategy and Sales teams to innovate and optimize the direct-to-consumer journey for Rx smart glasses wearers
• Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc.) to achieve launch goals
• Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc.) to strengthen outcomes for product-market-fit
• Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption
• Serve as the subject matter expert on prescription wearer and channel needs and mindsets
• Manage prescription product claims, content and pricing in B2C contexts and for wearers with and without insurance

Minimum Qualifications:

• 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
• Experience in brick & mortar optical retail
• Experience with prescription and health data regulations and compliance
• Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies
• Experience leading implementation of complex product or service offerings
• Experience working with technical partners to translate between technical and consumer languages
• Experience collaborating with external vendors and partners
• Bachelor's degree

Preferred Qualifications:

• Licensed Optician
• Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often.
• Experience working with consumer electronics channels and retailers
• MS or MBA degree
• Proven experience of proactively identifying, scoping and implementing novel solutions

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