Job Details
Cumulus Media | Chicago, IL has an immediate hybrid-remote opening for a full time Paid Search (SEM) Specialist. The ideal candidate will develop, implement, and optimize effective search campaigns to maximize KPI-based performance while keeping within fixed budgets and defined PPC rate ranges. This person will join our Ad Operations group to ultimately support a team of sellers in maximizing digital revenue growth in some of our largest and most strategic paid search accounts.
As a Paid Search (SEM) Specialist, you will be responsible for onboarding client campaigns, making strategic decisions, optimizing toward stated goals, and deriving reporting insights for "data storytelling". You'll also provide ongoing performance-based suggestions, sales support, creative management, and end-to-end facilitation of search engine marketing (SEM) solutions through tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns. Additionally, you will perform ongoing paid keyword discovery, expansion and optimization efforts to stay on top of market and industry trends.
You will have the opportunity to use your passion for digital marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services focused on our advertisers' end goals.
Responsibilities:
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