Director of Sales and Marketing | Faro Blanco Resort & Yacht Club
Shaner Hotel

Job Info

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ABOUT THE TEAM

Shaner Hotels has an amazing opportunity to join our team at our Faro Blanco Resort & Yacht Club, located in beautiful Marathon, Florida. Set on Marathon's waterfront, Faro Blanco Resort & Yacht Club is easily identifiable by its historic lighthouse. A full-service marina, 125 accommodations, and a restaurant maintain our status as the premier resort in the Florida Keys. From weddings with the harbor in view to fishing charters and onsite Jeep rentals, experience the best of a resort that puts you near all the water activities you can handle.

ABOUT US

Shaner Hotel Group

Shaner Hotels is one of the foremost award-winning hospitality owner-operators and management companies in the hospitality industry. Our current portfolio consists of over 65 full-service, select-service, extended-stay and resort properties with more than 7,500 rooms in 14 states and four countries. We partner with the top Hospitality Brands including independent locations as well. We provide a variety of services for investors, hotel owners and brands-including hotel development, design and construction, e-commerce, and revenue management. You can find out more by visiting our website, www.shanercorp.com!

JOB DESCRIPTION

• Be available to work a flexible schedule, including weekends, holidays, and varied shifts, as required to meet the needs of the Company's business operations.
• Focus on achievement of hotel financial goals / budget targets.
• Ensures compliance with and completion of all daily operational procedures by the Sales department.
• Maintain complete knowledge of and comply with all Shaner Hotels, franchise, and hotel/departmental policies and procedures, ensuring that Sales team is informed as well.
• Be knowledgeable and understanding of current customers and accounts, particularly those corporations, agencies, associations, tour operations, sports teams, and other groups or organizations who purchase hotel services.
• Determine and implement what additional business or market segments the hotel should pursue.
• Establish special packages or programs to boost occupancy during slow periods, and creating advertising through newspaper, direct mail, billboards, etc. in support of these programs.
• Attend trade shows, chamber of commerce or civic events, and other local organizations in support of hotel sales.
• Ensures communication with General Manager, all other Department Managers, and staff.
• Manages all aspects of employee performance to ensure productivity and a quality work environment.
• Maintains Sales Department's annual budget.
• Other duties as assigned.

Responsibilities

The Director of Sales will be responsible for strategically soliciting and developing new accounts and successfully promoting the property. The Director of Sales is responsible for generating top line revenue and the management of all aspects of the Sales Department.

Qualifications

• Minimum 5 years progressive experience in sales, preferably in the hospitality industry.
• Ability to satisfactorily communicate with guests, management, and co-workers to their understanding.
• High school graduate or equivalent; college degree in hospitality management or business preferred.
• Bilingual English/Spanish a plus.
• Familiarity with the local economy and market conditions.
• Working knowledge of hotel operations.
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to write routine reports and correspondence.
• Ability to speak effectively before groups of customers or employees of organization.
• Ability to prepare budgets and ensure cost controls.
• Familiarity with Sales and Marketing tools.
• Ability to read and interpret documents, such as B.E.O.'s, safety rules, procedure manuals.
• Knowledge of organizing set up requirements from information on B.E.O.'s.
• Knowledge of local activities and attractions appropriate for clientele.
• Hilton Experience preferred

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