Director, Digital Marketing
Kitsap Credit Union

Job Info

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About Us:

Kitsap Credit Union is a not-for-profit, member-owned financial cooperative with more than 300 employees and 16 branches throughout Western Washington. We have a passion for making a positive difference. As a $2 + billion-asset credit union, we are deeply committed to our members' financial wellbeing and the prosperity and quality of life in the communities we serve. We are proud to be led by individuals with the experience and skills to drive our organization towards our goals for strategic growth and operational excellence. Our KCU Cares Foundation program focuses on providing resources and support for those struggling with homelessness or hunger and improving the financial well-being of the people in our communities. And beyond monetary efforts, we have provided thousands of hours in staff volunteerism and in-kind support.

At Kitsap Credit Union, our success is built on trust-based relationships and personalized service. We understand our employees are key to our success. They provide the personalized service to our members and contribute to the communities where we live. We are committed to providing a supportive, mission-driven, and inclusive culture where employees can grow their careers. To learn more, visit kitsapcu.org.

About the role:

The Director of Digital Marketing is responsible for owning, evolving, and optimizing the digital website experience and the digital acquisition channels for Kitsap Credit Union. This position is for a leadership role that can communicate into all levels of the organization and is a skilled people leader and team builder.

What you will do:

• Own and run the Credit Union's website and partner with the online banking team. Own end-to-end design, functionality, and outcomes for published goals.
• Executes digital marketing strategies in collaboration with internal and external resources and channels to assist the organization in traffic driving and enhancing brand awareness and achieving short and long-term results. Knowledge of digital ad buying, KPIs, best practices, and performance reporting is required.
• Conceptualizes, researches, and recommends data-driven digital marketing strategies in collaboration with a cross-functional team to ensure a marketing plan is created and updated annually. Ensures strategies are designed to achieve measurable results that are in alignment with the organization's annual management plan, annual budget, and long-range strategic plan goals.
• Administers digital marketing solutions software for marketing automation, sales leads, and omni-channel personalization. Ensures effective integration into existing technology. Knowledge of CRM principles and Salesforce tool suite is a plus.
• Negotiates and administers vendor, outsourcer, and consultant contracts and services related to digital marketing solutions in alignment with internal vendor due diligence and vendor management program.
• Ensures effective processes are in place and consistently utilized to comply with all digital marketing/advertising, privacy, and other applicable policies, related laws, regulations, and guidelines.
• Responsible for developing the digital marketing budget for the Vice President of Marketing. Effectively manages budgets and resources.
• Works with internal teams and external sources to develop high quality content for a range of online/mobile platforms. Optimizes content that is consistent with the brand standards, messaging, tone, and personality of the Credit Union.
• Develops and manages effective search engine marketing and search engine optimization programs that foster leads and sales conversions.
• Continually evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate and feasible.
• Creates, implements, and adjusts monthly and yearly calendars with VP and team. Continually reviews and adjusts to achieve monthly targets and budget.
• Manages and develops digital marketing team. Sets goals for performance and deadlines that comply with the Credit Union's plans and vision.

What you will bring:

REQUIRED SKILLS AND ABILITIES

• Understanding of UI information, website and mobile architecture, and digital design principles, including HTML.
• Exceptional understanding of data architecture and hands on experience with data management and marketing automation tools.
• Ability to gather, integrate, and use data and behavioral analytics to develop and implement digital marketing strategies that meet or exceed expectations.
• Strong experience developing and managing SEO, SEM, and all digital advertising channels. This role may also manage some non-digital channels as well.
• In-depth knowledge of applicable data privacy practices and laws.
• In-depth knowledge of different digital marketing channels.
• In-depth knowledge of web design procedures.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Critical thinker and problem-solving skills.
• Strong supervisory and leadership skills.
• Understand, model, and represent KCU's core values.

Required Qualifications and Education

• Bachelors' degree in data science, information technology and/or marketing/communications, or equivalent
• Minimum of 5 years' experience developing and implementing digital marketing strategies
• Minimum of 4 years' experience managing teams

Preferred Qualifications and Education

• Previous financial industry experience
• Extensive experience working with cross-functional teams

Our Values:

Integrity: We believe in acting with honesty, trust, and respect which are at the forefront of our daily engagement.

Responsibility: We believe that responsibility is holding ourselves accountable for our decisions, actions, and their outcomes.

Collaboration: We believe in the power of a diverse group of people working together to achieve a united outcome.

Authenticity: We believe activities in actions that demonstrate our commitment to be transparent, dependable, and genuine in everyday.

Quick Facts:

Seniority level: Manager

Reports to: Chief Revenue Officer

Employment Type: Exempt, Hybrid, Salaried, Full-time

Salary Range: $93,594.98 to $130,000 depending on experience

Bonus target: 12% of base pay (potential incentive)

Working hours: Monday - Friday 8AM - 5PM

Grade: 13BC

Industry: Banking

Job Functions:Management, Business, Marketing, Analyzing, Digital, Strategizing, Leadership

What We Offer:

Not only are we one of the largest credit unions in Washington State, and growing, but we are also a company that cares about its employees. We back that up for our employees by offering competitive pay and a benefits package that helps support you and your family's lifestyle. We value our employees, and we strive to keep our benefits comprehensive and affordable. Some of our benefits include:

• Free onsite parking
• Annual time off and sick time accrued
• 11 Paid holidays
• 1 Personal day
• Medical, Dental, Vision, Short- and Long-term Disability, Life and AD&D Insurance
• Employee Assistance Program
• Choose from a PPO medical plan or a High Deductible with a Health Savings Account
• 3% KCU funded Safe Harbor Contribution to your 401K
• KCU will match up to 2% of your 401K contributions
• All 401K contributions are 100% vested
• Potential annual incentive in all roles within Kitsap Credit Union
• Tuition reimbursement
• 8 hours of paid volunteer time off
• Discounts on KCU's products and services
• Paid Care.com membership

Employment:

Employment is contingent upon satisfactory credit, background, and reference checks.

Kitsap Credit Union provides equal employment opportunity (EEO) to all persons regardless of sex, marital status, race, color, religion, national origin, age, veteran status, disability, genetic information, or any other protected status.

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